India being the central attraction point
for global Smartphone player given the huge market place. Most of the Indians
are turning towards Smartphone to experience the power of Digital segment.
We are also aware that Indian buyers tend
to buy high end phone on EMI model and constitutes around 3%of total wireless
user.
Till now few Smartphone players like
Samsung, Sony, HTC, LG & Apple targeted that segment where average selling
price of device start from $ 600 and above.
Apple recently launched iPhone 7 series and
reduced the price point of earlier series to gain traction. Even deducting the
price points the price band start from $700.
Unfortunately, Samsung messed up its
strategy with the battery issue around Galaxy Note 7 and at the end halted the
production. The move is going to impact the sales of Galaxy series during
holiday season in India. Based on my analysis, Indian Smartphone market during
Q4 FY 17 will be around 32 million. Around 8% of the total device sold per
month falls under premium segment which is Apple segment. Till now Samsung
dominated the segment but Apple may turn the table this time around with fresh
line up of Smartphone. In my point of view, the way Apple Smartphone received
with adoption post launch, I will not be shocked if Apple topples as number one
revenue share leader in premium segment.
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